Burago vs Maisto: Scale Model Brand Comparison
- 4 days ago
- 4 min read
When you start collecting scale model cars, you want to pick brands that offer quality, detail, and value. Two popular names often come up: Burago and Maisto. Both have a strong presence in the market. But which one stands out? This guide will help you understand their differences and strengths. You will get clear insights to make the best choice for your collection.
Scale Model Brand Comparison: Burago and Maisto
Burago and Maisto both produce die-cast model cars. They focus on different scales, mostly 1:18, 1:24, and 1:43. Each brand has its unique style and approach to detail.
Burago is known for its Italian heritage. It often features European cars like Ferrari, Lamborghini, and Alfa Romeo. Burago models tend to have good detail and realistic paint jobs. They are popular among collectors who want a balance between price and quality.
Maisto is a global brand with a wider range of models. It covers American muscle cars, motorcycles, and trucks, along with European sports cars. Maisto models are usually more affordable. They offer decent detail but sometimes sacrifice precision for cost.
Here are some key points to consider:
Detail and Accuracy: Burago often has sharper details and more accurate proportions. Maisto can be less precise but still attractive.
Price Range: Maisto is generally cheaper. Burago models cost more but may offer better craftsmanship.
Variety: Maisto has a broader selection of vehicle types and brands.
Durability: Both brands use die-cast metal, but Maisto sometimes uses more plastic parts.

What happened to Bburago?
You might notice the name "Bburago" spelled with two Bs. This is the original name of the company. Founded in Italy in 1974, Bburago quickly became famous for its detailed die-cast models. In 2006, the brand was acquired by the May Cheong Group, which also owns Maisto.
After the acquisition, the brand name was shortened to Burago. The change aimed to refresh the brand and align it with the parent company’s strategy. Some collectors noticed a shift in quality and design focus after this change. Burago models became more competitive in price but sometimes lost a bit of the original charm.
Despite this, Burago remains a respected name. It continues to produce models that appeal to collectors who want European cars with good detail.
Comparing Model Quality and Detail
When you look closely at Burago and Maisto models, you will see differences in quality.
Paint and Finish: Burago usually has a smoother, more realistic paint finish. Maisto’s paint can be thicker and less refined.
Interior Detail: Burago often includes detailed interiors with accurate dashboards and seats. Maisto interiors are simpler but still recognizable.
Opening Parts: Both brands offer models with opening doors, hoods, and trunks. Burago’s hinges tend to be sturdier.
Wheels and Tires: Burago wheels are often more detailed and closer to the real car’s design. Maisto wheels can be less precise but functional.
If you want models for display, Burago might be the better choice. For casual collecting or play, Maisto offers good value.

Price and Availability
Price is a big factor when choosing between Burago and Maisto. Maisto models are usually priced lower. This makes them accessible for beginners or those on a budget. You can find Maisto models in many toy stores and online shops.
Burago models cost more, reflecting their higher detail and finish. They are often sold in specialty hobby shops or through dedicated online retailers. If you want a model that looks closer to the real car, investing in Burago is worth it.
Both brands release new models regularly. Maisto tends to have more frequent releases, including limited editions and special series. Burago focuses on quality over quantity.
Which Brand Should You Choose?
Your choice depends on what you want from your collection.
Choose Burago if you want:
- Better detail and realism
- European car models
- Models for display and serious collecting
- Willingness to spend a bit more
Choose Maisto if you want:
- Affordable models
- A wide variety of vehicles
- Durable models for handling or casual display
- Frequent new releases
For many collectors, having models from both brands makes sense. You can enjoy the variety and balance quality with cost.
If you want to dive deeper into the differences, check out this burago vs maisto brand review for detailed comparisons and user opinions.
Tips for Collecting Scale Models
To get the most from your collection, follow these tips:
Research Before Buying: Look at reviews and photos. Check the scale and details.
Buy from Trusted Sellers: Avoid fakes or damaged models.
Handle with Care: Die-cast models can be delicate. Use gloves or clean hands.
Display Properly: Use dust covers or display cases to protect your models.
Join Communities: Connect with other collectors online or locally. Share tips and trade models.
Collecting scale models is rewarding. It lets you appreciate automotive design in miniature form. Whether you prefer Burago or Maisto, enjoy the process and build a collection that reflects your passion.
Explore more about model cars and join a community that shares your interest. The Model Car is here to help you discover, learn, and connect with fellow enthusiasts.


